How to Protect Your Intellectual Property
About the Training/Workshop
Overview
Intellectual Property is a valuable asset of any business. Those who utilize well the power of branding know that it is crucial for generating sales and revenues. Consumers relate and buy in to a brand. If these brands are licensed or franchised, they can lead to profitable income streams. The most popular cola brand in the world is estimated to have a brand value of over $77 billion (Interbrand-Best Global Brands). In some cases, big businesses buy a small business because of the latter’s strong brand.
For those starting or growing a business, it is crucial for entrepreneurs and professional managers to protect your intellectual property. These could be done with the use of intellectual property laws. Conversely, knowledge of this law will help businesses avoid lawsuits on intellectual property infringement which ordinarily run by the millions in liabilities and fines.
Objective
The primary aim of the seminar is to teach and train entrepreneurs and business managers on how best to protect their intellectual property, including their corporate brands, logos, and designs. Further, best legal practices will be taught to provide them with the legal knowledge, skills, and techniques on how best to apply what they’ve learned in the seminar.
Who Should Participate
The seminar is designed for entrepreneurs and business managers with family businesses and who are keen on improving their legal knowledge and skills, as well as those who want to learn best legal practices to protect their intellectual property.
Key Topics
A. Intellectual Property
1. Concept of Intellectual Property
i. As a valuable asset
ii. Licensing
iii. Franchising
iv. Technology Transfer
2. Registration with Intellectual Property Office
a. Patent
b. Trademark
c. Copyright
3. Best Legal Practices to Protecting Your Intellectual Property
B. Patent
1. Concept of a Patent
2. Patentable Inventions
3. Non-Patentable Inventions
4. Rights of a Patentee
5. Patent Infringement
C. Trademark or Service Mark
1. Concept of a Trademark or Service Mark
i. Tradename
2. What May Become a Mark
i. Corporate Logo
ii. Company Motto/Slogan
iii. Products
3. Limitations of a Mark
4. Trademark Infringement
D. Copyright
1. Concept of Copyright
2. What May Be Copyrighted
3. Limitations of Copyright
4. Fair Use
5. Rules on Copyright Ownership
6. Moral Rights
7. Copyright Infringement
E. Enforcement of Intellectual Property
1. Public Notices
i. Publication
ii. Advertising
2. Court Action
i. Civil Case
ii. Criminal Case
iii. Administrative Case
3. Warrants
i. Arrest
ii. Search and Seizure
4. DOJ-NBI Raid
i. Application and Steps
ii. Seizure and Forfeiture
iii. Destruction
F. Intellectual Property Agent
1. Patent Agent
2. Trademark or Tradename Agent
3. Copyright Agent
G. Integration
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TIME: 9:00 AM to 4:00 PM
VENUE: Unit 2 2/F Intellect Bldg. MacArthur Highway, Brgy. San Sebastian, Tarlac City, Tarlac
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OR
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Contact Details:
Contact Numbers: (045) 923.1751 or text/call 0920.959.4020 or 0949.993.9043
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